You gotta love David Letterman, he really knows how to sell stuff.
Here he is explaining a tiff with Sarah Palin.
Why would a governor get into a flame with a comedian, except that she is a marketing genius too: there is no such thing as bad press!
http://lateshow.cbs.com/latenight/lateshow/video_player/index/php/988845.phtml
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My hope is that she will keep up this silly-ness, so that her desperate need for fame will be transparent to EVERYONE in 2012!
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